Sundried personal trainer ambassador

James is a personal trainer who uses his own weight loss journey to help him motivate his clients. He talks to Sundried about training and motivation.

Please tell us about sporting events you have taken part in or have coming up.

I am taking part in a charity Truck Pull on 1st September. I am also undertaking Powerlifting and British Weight Lifting qualifications in the next couple of months.

Tell us about your journey to fitness? Where did it all start?

When I was about 17 I was very overweight. I started training at the gym and over time I lost over 6 stone. From then I knew I wanted to be a personal trainer. I continued my journey and started my qualification and qualified in 2008. I have been a PT and Strength & Conditioning coach ever since.

What are your training goals now?

I am training for strength mainly, I'm just getting into Olympic lifting which I really enjoy.

Tell us one unusual fact we wouldn’t know about you:

I used to be a chef.

What advice do you wish you'd been given when you first started out?

How to market my personal training business.

Read Sundried's expert guide on marketing your personal training business online.

Do you follow a specific nutrition plan? If so, what/when do you eat?

I follow a flexible eating plan.

What do you do to keep your clients motivated? Do you have any top tips to keep motivated?

I stay in regular contact and do check ins to make sure they are staying on track.

Talk us through your training regime.

I train strength 3 times a week, one is an Olympic lifting session with my coach.

How do you keep your fitness knowledge up to date?

Regular education.

What are your top 3 trainer tips?

  • Plan out your program.
  • Stay consistent.
  • Find something you enjoy doing .

If you could only eat one thing for the rest of your life, what would it be?


What do you like about Sundried and what's your favourite bit of our kit?

I like the brand, it's nice clothing and looks smart. The zip hoodies are my favourite.

Favourite fitness quote

"Sweat is fat crying."