As a singer, dancer, rapper, model and television presenter, Alesha is used to the demands of a busy schedule and maintaining a healthy and active lifestyle is important for whatever life throws at her. In between rehearsals, performances and training with her long term PT Janet Malinowska three times a week, Alesha has her three-year-old daughter to keep up with alongside taking her five dogs on regular walks.
With the help of Garmin’s vivo range, Alesha is able to stay on top of her busy schedule, track her activity and maximise her training sessions. Alesha is a keen runner and incorporates a mix of cardio, yoga and strength training into her activity alongside maintaining a successful career as a performer and presenter.
Alesha said: “It’s fantastic to be working with a brand like Garmin who are so passionate about fitness and helping people to achieve their goals. Keeping fit is a huge part of my life, and with the vivo range I can keep track of every part of it – strength training and the rep counters are really useful things for me to have, alongside contactless payment and smart notifications when I’m on the go. What’s more is that they look great too, so I can still wear them when I’m performing or in front of the camera.”
Boasting a range of smart watches and fitness trackers, the new vivosport, vívoactive 3 and vivomove HR has been designed for those who choose a healthy active lifestyle, whether you run, swim or go to the gym. Alesha’s campaign is part of Garmin’s global Beat Yesterday campaign, which is about inspiring people to push yourself faster and further than yesterday, competing with no one but yourself.
Richard Daish, Head of Marketing UK and Ireland, said: “Alesha embodies everything that it means to Beat Yesterday through her active lifestyle and challenge driven attitude in everything she does. Her genuine passion for fitness and thirst for life is infectious and she is a great example of how you can achieve anything you set your mind to – making her the perfect ambassador for our wellness product range.”
The Garmin vívosport is a smart activity tracker with Elevate 24/7 wrist-based heart rate and GPS to accurately track every walk, run, and ride. With an always-on Garmin Chroma colour touchscreen display and new built-in sports apps for everything from strength training to cycling and cardio, the vívosport is optimised for both indoor and outdoor workouts.
Smart notifications keep users connected as they jump from one activity to the next, and fitness and wellness monitoring tools provide valuable information like fitness, age, and stress level. Safe for swimming and showering and featuring a battery life of up to 7 days in smartwatch mode and 8 hours in GPS mode, this ultra-slim tracker is built for life on the go. The vívosport is one of the many new wearables from Garmin being launched in conjunction with IFA in Berlin, Germany, September 1-6.
“We realize that many customers prefer to work out with a slim fitness band but don’t want to compromise on the fitness and connectivity features typically found on smartwatches,” said Andrew Silver, Garmin EMEA Product Manager. “With vívosport, you get the best of a smart activity tracker and a sports watch in an ultra-slim, ultra-sleek design.” The vívosport features helpful fitness monitoring tools including VO2 max and fitness age which provide users with valuable data to monitor changes in their fitness level. Increased activity – like walking the dog or training for a 5K – will improve these numbers over time.
The vívosport also includes all-day stress tracking by measuring users’ HRV (heart rate variability). The ability to view both current stress levels at the wrist and a longer timetable of stress on Garmin Connect allows customers to identify patterns and consider making lifestyle changes to avoid or better cope with stress-inducing situations. A Four-Fold Breath relaxation timer further helps users balance stress and rest.
With built-in sports apps for walking, running, biking, cardio and strength training, the vívosport is the perfect accessory for running the neighbourhood, conquering a high-intensity interval training (HIIT) class or counting reps and sets in the gym. And thanks to Garmin Move IQTM, the vívosport automatically classifies multiple activities, and with auto-start will automatically start and stop timed runs and walks. Give loved ones peace of mind during outdoor workouts with LiveTrack, a feature that tracks activity and location in real time. Designated individuals will receive invitations via email, Facebook or Twitter with a link to a web page that includes the position of the connected vívosport device.
The vívosport is the only fitness band to include this LiveTrack feature. Stay connected on the move with vibration alerts for emails, texts, calls, calendar reminders, app alerts, social media updates and more from a compatible smartphone. Users will also benefit from the ability to control music on their smartphone from the vívosport, send an alert to locate a misplaced smartphone, and control a Garmin VIRB camera (sold separately). Throughout the day, the vívosport automatically syncs with the Garmin Connect mobile app to save stats for easy access later.
In Garmin Connect, a free online community, users can see their workouts, strength training activities, stress levels and sleep patterns displayed on detailed graphs. View outdoor workouts on detailed maps, compete in weekly challenges and connect with other fitness enthusiasts, right from a compatible smartphone or desktop computer. The ultimate companion for both indoor and outdoor activities, the vívosport features a sunlight- readable always-on, Garmin Chroma colour touchscreen display and ultra-slim, sporty band available in black/slate (small/medium and large), black/fuchsia (small/medium only) and black/limelight (large only). The vívosport has a suggested retail price of £169.99 and is available from Q4 2017.
Garmin has announced Vivofit 3, a daily activity tracker with one-year battery life and Garmin Move IQ. Building on the company’s popular activity tracker, the Vivofit 3 adds new features, including Move IQ auto activity detection and intensity minutes. Capturing activities such as walking, running, biking, swimming and elliptical training, the Vivofit 3 keeps up with users throughout the entire day. Designed for 24/7 wearability, it is water resistant to 50 meters, has one-year battery life and can be personalised with an array of colourful interchangeable accessory bands.
“Once again our Vivofit has set itself apart from the pack as a leader in helping users develop lifelong healthy habits with its latest edition, the Vivofit 3,” said Dan Bartel, Garmin vice president of worldwide sales.
Move IQ is a new feature that continuously monitors for periods of sustained activity, automatically recognising walking, running, biking, swimming and elliptical training. By accessing Garmin Connect, a free online fitness community that the Vivofit 3 automatically syncs to throughout the day, users will be able to analyze a complete picture of daily activities in a convenient timeline view. You can also track sleep patterns and trends, join online challenges to compete against friends and earn virtual badges.
Garmin Connect gets to know users and delivers meaningful insights based on their data to help them reach health and wellness goals. Smart wellness insights provide cues to help users reach personalized daily goals set by Vivofit 3 based on their current activity levels, shout-outs when milestones have been met and relevant healthy tips from experts. Insights also show users how they are doing in comparison to people like them for extra motivation.
The watch has a backlit display that shows steps, calories, distance, intensity minutes, time of day and a move bar with audible alert reminder for when you have been inactive too long. Read about the dangers of being inactive.
A couple minutes of activity will reset the move bar, keeping users motivated to stay continuously active during their day which can help counter the health risks associated with a sedentary lifestyle. With a water resistant replaceable battery that lasts up to one year, this one's set to sit on your wrist for good!
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Garmin have announced the vívofit jr. 2 kid’s fitness tracker with Marvel’s Spider-Man themed bands and mobile app. So much more than a fitness device, the vívofit jr. 2 provides kids with an interactive experience where activity unlocks adventure, shaping habits for lifelong health and fitness. In an engaging, comic book-style Spider-Verse app experience, kids will look forward to crushing activity minute goals to unlock new adventures, games, gems and step icons. Enhanced animations make New York City come to life with fun fitness facts integrated into the story to further encourage building healthy habits. With two ultra-durable, etched Marvel Spider-Man designs, vívofit jr. 2 bands are swim-friendly, feature a customisable colour screen, and most important of all, boast a battery life of over a year.
“The Spider-Man experience, both the band and the mobile app adventure, lets kids dive into the imaginary Super Hero world through physical activity,” said Dan Bartel, Garmin Vice President of Global Consumer Sales. “With the vívofit jr. 2, kids get to ‘Be the Hero’ on the playground, and are incentivised to keep moving as their activity goals unlock new worlds within the Spider-Verse app experience. We’re excited to add Spider-Man to our lineup of Disney, Avengers and Star Wars bands and app storylines.”
“With an all-new hit console video game and feature film – it’s a big year for our favourite web-slinging Super Hero,” said Kyle Laughlin, Senior Vice President, Games and Interactive Experiences, Disney Parks, Experiences and Consumer Products. “Marvel’s Spider-Man is a great addition to our successful line of characters and stories that are inspiring kids to get active.”
The Spider-Man vívofit jr. 2 is brought to life through a corresponding app adventure, which kids explore with the help of their parents. In Web Warriors: A Spider-Man Adventure, kids will unfold new adventures and explore different dimensions of the Spider-Verse. They’ll soar high above the city alongside Spider-Man, fight Vulture with the help of unexpected allies, and track down the Green Goblin once and for all. The more they meet – and exceed – their activity goals, the more of the story they’ll get to see. In addition to uncovering additional adventures with Marvel’s Spider-Man, kids can gain access to fun games and more. To collect gems and get more chances to play games, kids will need to keep logging those active minutes.
The vívofit jr. 2 is a valuable tool for parents as well and comes with a companion app that acts as a parental personal assistant. From their compatible smart device, parents can view their child’s activity, assign chores, and schedule reminder alerts that show up on their child’s device. Task timers help kids know how much time they have left for each chore. For added incentive, when kids receive and complete a given chore, parents can reward them with virtual coins that can be redeemed for agreed-upon rewards. The app allows for multiple profiles, so parents and siblings with compatible Garmin devices can have their steps listed on the step leaderboard, promoting a healthy and fit lifestyle for the whole family.
In addition to tracking steps, sleep and active minutes, kids can also use the vívofit jr. 2 to engage in some friendly competition with their friends and family. Toe-to-Toe step challenges let kids sync with nearby friends (or themselves) for timed step competitions. Parents can also play by downloading the Toe-to-Toe Connect IQ app to a compatible device. New family challenges let users connect with other families and compete in weekly step challenges for extra motivation to move.
The vívofit jr. 2 featuring Marvel’s Spider-Man is available for purchase at Garmin.com and has a suggested retail price of £79.99. With vívofit jr. 2, the adventure never ends. By swapping out their band with an accessory band (sold separately, RRP £27.99), kids can open up a whole new world of adventure with Disney Princess, Star Wars, Minnie Mouse, and Avengers band options*.
The ever-expanding Garmin fitness segment develops technologies to enhance and promote healthy and active lifestyles. Whether users are runners, cyclists, swimmers, multi-sport athletes, or simply looking to stay active throughout the day, there is a Garmin product that can help them reach their health and fitness goals.