Vifit Sport is a new subsidiary of the huge Dutch dairy conglomerate FrieslandCampina which was formed through a merger in 2008. Vifit Sport offers a range of sport recovery products including protein bars, protein drinks, and protein powder containing 20g of protein as well as vitamins and minerals such as Vitamin D, potassium, and magnesium. We put their high protein recovery bar to the test and give our review.
We tried the Peach Yogurt flavour high protein recovery bar. This bar also comes in Lemon Yogurt and Cranberry flavour.
Each 55g bar contains 208 calories, 6.3g of fat, 18g of carbs, 14g of sugar, and 20g of protein. The sugar appears to come primarily from fructose syrup which is a common ingredient in junk foods and is not great for your health if you have too much.
The main ingredient is milk protein (whey) with white chocolate coming up second. It also includes freeze-dried peaches, fructose syrup, and chemicals such as glycerine (which is a by-product of soap production) and potassium citrate. It also contains palm fat which is a pretty controversial ingredient due to its effect on the environment as well as its negative effect on our waistlines. It also contains collagen hydrolysate which is a type of gelatin thought to have health benefits such as anti-ageing properties. However, it's unlikely that the small amount in this bar would have any of these effects on the body and it is in fact used to set the bar as a solid.
Overall, the nutrition of this bar isn't great. It's not 100% natural and is not vegan-friendly nor is it dairy-free. However, the high protein content is its main selling point, and 20g of protein for a bar of this size is very admirable. You'd probably be better off eating a chicken breast, though.
The smell of peach hits you as soon as you take this bar out of the packet and it's quite pleasant. Upon first bite, the taste of peach is really nice, but the more you eat the more artificial the taste becomes. The texture is fairly dense and chewy; not as bad as some protein bars I've had in the past, but definitely not natural-feeling. It's not particularly sweet and the white chocolate topping doesn't taste overly indulgent or chocolatey. The protein crispies on the top are quite nice but can be a bit messy as they keep falling off!
I'm sure I must be dreaming as the price on Vifit's website appears to state that this bar costs £26.95!? I'm not sure whether this is a mistake, if it actually means perhaps for a box of 12, or if it's just an astronomically expensive bar! If it does mean for a box of 12 which is common for protein bars, that would mean the bar is actually roughly £2.25 which puts it in the same price bracket as the Grenade Carb Killa bar. Considering the Grenade high protein bar tastes incredible and has much better nutrition information, I'd say that this price is a little unjustified.
Nowhere on Vifit's website does it say that this price is for a box of 12 bars. It appears to be for a single bar!
I was pretty disappointed by this bar, unfortunately. Having only recently reviewed the incredible "too good to be true" Grenade Carb Killa bars, it paled in comparison. It doesn't taste that great and has a dense, chewy texture. Apart from the high protein content, it isn't really a 'healthy' bar and there seems to be some confusion regarding the price. It's a 5 out of 10 from me.