Sundried Ethical Values

Low Carbon in Everything We Do

Sundried has been audited by the Low Carbon Innovation Fund and we have strict policies and guidelines to ensure everything we do has the very smallest carbon footprint. We minimise the carbon footprint throughout the full lifecycle of our clothing through its design manufacture, distribution, use and disposal.

The original range has been produced in Portugal and all further production promises to be based in the UK and Europe to minimise our footprint.

When we call ourselves responsible we don’t just say it. While we develop our apparel we want our positive message and respect to the environment and healthy lifestyle to rub off on our consumers and the people that know.


Sundried respects its staff from the supply chain to the office. Typically more waking hours are spent at work than home, so Sundried created the concept of Every Hour On the Hour (EHOH). An initiative where you spend 5 minutes of every hour exercising throughout your working day, exchanging an hour’s break for 30 minutes lunch and 30 minutes exercising to minise the negative effects of sitting for long durations.

Valued Staff

Sundried staff are respected throughout the supply chain, with fair wages and treatment. Office staff are encouraged to exercise EHOH (every hour on the hour) to support a healthy, happy working environment. 


Sundried do things differently by giving a unique code to charity Water for Kids with every purchase. This unique code leads our buyer to their pledge page where the journey of their donation is revealed, from bricks to build dams to rainwater harvesting for schools. Water for Kids protect the good health of children and communities in the developing world by assisting in the provision of safe drinking water. Sundried customers are encouraged to spread the word by sharing their pledge profile on social media and encouraging other to donate.

Sundried will prove to the industry and consumers that desirable sportswear can be ethical.

Our History

With our roots deeply embedded in triathlon and surf culture we can not ignore what has made and helped develop into what Sundried today. Organically grown as a brand to support our hobbies and values we have taken our background of extreme sports and triathlon mixing with our strong responsibility towards leaving the planet in a better place than we found it.

The Sundried global community is spreading and many of the Sundried ambassadors have been with us since our roots were planted in South America.

“Run when you can, walk if you have to, crawl if you must; just never give up.” – Dean Karnazes (Ultra Marathon Runner)

Read more on our charity partner Water for Kids

Question the ethics

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