• Five Fitness Events You Won’t Want To Miss

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    Fitness events are the perfect outing for any fitness lover. Free merchandise, meeting your favourite fitness models and athletes, and learning more about the industry that you love. That's why we've put together a list of the 5 fitness events that you won't want to miss.

    The London Health Show

    The London Health show is split into 6 different sectors: Nutrition and Supplements, Sports and Fitness, Beauty and Anti-aging, Complementary Health, Organic and Natural Products, and Healthcare Equipment and Technology. Event hosts promise there will be over 120 exhibitors for its thousands of attendees to explore as well as workshops and live demonstrations. Special guests include Dr Christian Jessen - best known for his work on Channel 4’s 'Embarrassing Bodies', Dr Leah Totton - Winner of BBC Apprentice 2013 and founder of Dr Leah Skin Care and Clinics, and Shona Wilkinson - head nutritionist at Nutri Care. Network with fitness professionals, grab some gear, and enter competitions to win impressive prizes.

    Cost: Free!

    The London Bike Show

    The largest cycling exhibition in the UK is making its return to London's Excel Centre. There is something for everyone at this show, from professional cyclists to those who just cycle to work, or those who are just getting into the sport.

    The show hosts ‘Air to the Throne’, a two-day competition which sees some of the world's best freestyle mountain bike riders perform mind-blowing tricks across the AT3 course and battle it out for a £10,000 prize. Joining them will be over 300 brands, plus one of the country’s most recognised Olympians, Sir Chris Hoy, who will be launching the latest bikes in his HOY range at the event. There will also be appearances from over 50 guest speakers including Chris Boardman MBE, who will be discussing all things cycling as well as showcasing the newest Boardman bikes.There will be tracks set up for both adults and children to take their wheels for a test spin and the world's only ‘pop-up’ Velodrome for those cyclists who are a little braver.

    Cost: £15-19 depending on which day you decide to go.

    Run Expo: Manchester

    RunExpo challenges you to lace up for the biggest show in town. Based at Manchester’s Event City, the show is for beginners and experienced runners alike. This is the ultimate festival of running with all the latest gear, celebrities, and competitions. Leaders in the industry such as Nike, Ron Hill, and USN are just some of the show's exhibitors who will be showcasing their newest releases. Plus, the legend that is Paula Radcliffe is attending the show to help with the running event ‘Run Like A Legend’, which features an 800m track running through the heart of the Expo. 2000 runners will take part in their very own dream mile, designed to push you to ‘find your fast’ and hit a new Personal Best within Event City's walls. From gait analysis to a live fashion show there is plenty to get involved with.

    Cost: £10

    Be:FIT London

    Be:FIT is a fitness expo exclusively for women, to empower and inspire. Held over 3 days at Islington's Business Design Centre, 15,000 female fitness enthusiasts will be greeted by fitness classes, cookery demonstrations, wellness experts, and over 125 brands exhibiting their health foods and activewear ranges. Special guests including celebrity chefs and popular Instagram stars will hold guest talks and question and answer sessions. The event promises to keep you busy all day with classes by leading state of the art gyms such as Equinox and Gymbox, from Bootcamp to Yoga.The show is more than just freebies, it offers expert advice that you can take away with you to upgrade your lifestyle and make a positive and permanent healthy change.

    Cost: £26


    Bodypower is the most celebrated fitness event in the UK, held at Birmingham’s NEC. Over the course of 3 days, nearly 100,000 fitness enthusiasts from all over the world join international stars, industry experts and exhibitioners, to witness national competitions, industry previews, seminars and discover hundreds of fitness-focused brands. Past guests include Phil Heath, Kai Greene, and Bill Kazmaier as well as Steve Cook and Paige Hathaway. Nearer to the event, the biggest names in the industry will confirm their attendance, from business professionals to competitors, athletes, nutritionists and models. Amongst the hundreds of fitness stands, Bodypower also hosts a variety of sporting competitions, such as powerlifting and Bodypower's very own ‘Fit Factor’ - the search for the next big fitness model. There are also strongman events and the Bodypower bodybuilding competition. 

    Cost: £25 - £99

    Posted by Alexandra Parren
  • The Inaugural Collins Cup Set To Shake Up Triathlon

    Collins Cup Trophy Sundried

    In July 2017, it was announced that the inaugural Collins Cup will be hosted by The Professional Triathletes Organisation, Challenge Family and Challenge Roth in Germany in 2018. Aiming to follow in the footsteps of the Ryder Cup for golf, the Collins Cup sees teams of triathletes from the USA, Europe, and the rest of the world compete for the title of dominating region in the sport of triathlon. 

    Each team will send 12 athletes - 6 men and 6 women - who will win points for their team based on their performance, and the team with the most points overall will win. Four-time Ironman champion Chrissie Wellington will be heading up the team for Europe thanks to her world ranking status.

    Germany has failed in its bid for the Ryder Cup the past two years, so Challenge Roth CEO Felix Walchshoefer said that they are very excited to be hosting the inaugural Collins Cup. The event is set to be iconic in the world of triathlon and could give a breath of fresh air into a sport that is gaining popularity every day and becoming closely watched as an international sport. The Collins Cup is the first global event of its kind and is sure to bring the world together in their love for the swim, bike, run multisport. 

    Chrissie Wellington Cycling Roth Germany Triathlon

    Posted by Alexandra Parren
  • Sundried Ambassador Lee Patmore's Ride To Recovery

    Sundried Lee Patmore Help For Heroes Cycle

    Ride to Recovery across the whole of Great Britain.

    A trio of ex-servicemen is in training for an epic 1,400-mile bike ride through Britain to raise thousands of pounds for their wounded comrades. Former Royal Engineer Steve Craddock, Naval veteran Lee Patmore, and retired Royal Marine Brian Kilgannon will cycle from John O’Groats in Scotland to Land’s End in Cornwall in a bid to raise money for Help for Heroes. But when their feat begins in May, the former warriors will not be content with the challenge that has tested the mettle of cyclists for decades. Instead of taking the usual 960-mile route through the western spine of Great Britain, Steve, Brian, and Lee have set themselves the added challenge of visiting seven military bases along the way. These diversions will add almost 500 miles to the route and will mean cycling up hills, totalling a whopping 63,000ft – the equivalent of more than twice the height of Mount Everest.

    This is a tough ask of anyone, let alone for Steve and Brian who both suffer from PTSD (Post Traumatic Stress Disorder) from their time in services and will be fighting their own mental demons along with the physical toll the route will take. However, Steve and Brian will get inspiration from Lee who suffers from Fibromyalgia, a condition that causes heightened pain and extreme tiredness.

    Lee, from Essex, is now mainly confined to a wheelchair and will take on this mammoth journey on a custom-made cycle he will power by his arms. He works as a disability fitness instructor at Brentwood Leisure Centre and qualified as a personal trainer after completing several courses with Help For Heroes.

    Retired Sergeant Steve, from Chatham in Kent, said: “I hope you can begin to appreciate the sheer effort, guts, and determination that will be needed for Lee to complete this challenge. Lee will be in pain and discomfort the whole time. He will not know from one day to the next how his body is going to cope. However, Lee has his Band of Brothers with him, and we will be doing whatever is needed to get him to complete this truly amazing challenge."

    Former Colour Sergeant Brian is no stranger to endurance cycling. He has already cycled from the most northerly part of mainland Britain to its most south westerly point via (as he puts it) ‘the easy route’. In 2006 he set a world cycling endurance record on an indoor turbo trainer, clocking up a staggering 1,017 miles in 60 hours.

    Brian said: “I have volunteered to assist Lee and Steve in this epic ride, having cycled for the Royal Navy and Royal Marines for the last twelve years. Since leaving the Marines I found that I had personal problems both mentally and physically, therefore the thought of doing this challenge with Lee will also give me fulfilment. Having already cycled from Land's End to John O’Groats and holding a world record for distance riding I am fully aware the problems we are all going to face.”

    Lee Patmore Cycle To Recovery Route


    The planned route is as follows:

    • John O’Groats.
    • Livingstone (Gore Bike Wear).
    • Catterick, North Yorkshire (Phoenix House).
    • Colchester, Essex (Chavase House).
    • Brentwood, Essex.
    • Brompton Barracks, Chatham, Kent.
    • Tidworth, Hampshire (Tedworth House).
    • Plymouth, Devon (Hasler Company).
    • Land’s End.

    The Band of Brothers are hoping to complete the challenge within 30 days and are aiming to cover between 60 or 70 miles per day, with three rest days if required.

    Posted by Alexandra Parren
  • USA: The National Fitness Foundation Names LaRhonda Burley As Vice President

    National Fitness Foundation USA New Vice President

    The National Fitness Foundation, the official nonprofit of the President's Council on Sports, Fitness & Nutrition, has announced LaRhonda Burley as its new Vice President of Partnerships & Marketing.

    The National Fitness Foundation was congressionally chartered in 2010 to support and strengthen the mission of the President's Council by generating private sector investments and partnerships to help all Americans live active, healthy lives. The Foundation established the National Youth Sports Fund, the first-ever national endowment dedicated to supporting and expanding youth sports participation.

    "We're excited to welcome LaRhonda as the Foundation's new Vice President of Partnerships & Marketing," said Clay Walker, Executive Director of the National Fitness Foundation. "LaRhonda's diverse experience and her ability to build dynamic sports marketing partnerships will be critically important to the successful launch of the National Youth Sports Fund."

    Burley joins the Foundation with over 10 years of sports marketing experience. Following a graduate internship with the Tiger Woods Foundation, Burley joined Monumental Sports & Entertainment with a focus on business operations for the Washington Wizards and Washington Mystics where she managed the Mystics jersey naming rights partnership with Inova Health System as well as the presenting partner of the Mystics Youth Summer League, Kay Jewelers. Following her tenure at MSE, Burley managed the sponsor portfolio for the 2013 Citi Open as a consultant for Lagardere Sports & Entertainment before joining the Washington Redskins sponsorship group in 2014. As Senior Director of Partnership Marketing for the Redskins, Burley managed the sponsorship activation group as well as the Team's affinity marketing initiatives, Redskins Salute and the Women of Washington. After four seasons with the Redskins, Burley was hired by the NFL Players Association where she served as the strategy lead for 32 NFL clubs, advising on best practices for use of athletes in sponsor programs. A Maryland native, Burley earned a bachelor's degree in international business from the University of Maryland and a master's degree in sports management from Georgetown University, where she currently serves as an advisor.

    "Spending the majority of my career on the business side of professional sports, it is easy to see the positive impact of youth programs," said Burley. "I believe in the power of sport as a vehicle to build character, foster positive communication and lead to social change, which begins at the youth level. I am excited to work with the Foundation to help advance its mission, while building the character of tomorrow's leaders, on and off the field."

    About the National Fitness Foundation

    The National Fitness Foundation is the only congressionally chartered nonprofit focused on health and fitness. Established in 2010 as the official charity of the President's Council on Sports, Fitness & Nutrition, the Foundation develops public-private partnerships and raises capital to accelerate solutions that prepare children for a lifetime of health & fitness through youth sports. The Foundation also leads the Presidential Youth Fitness Program, the nation's model for fitness education in schools.

    Posted by Alexandra Parren
  • Sundried Southend Triathlon Race Report by Alice Hector

    Alice Hector Professional Elite Athlete Triathlon Sundried

    What better way is there to spend your Sunday lunchtime encased in a world of pain for an hour or more?

    To be honest, other than Yorkshire puddings and roasties, I'm sure you'll agree not much beats a Sprint Triathlon (right?)

    Southend-on-Sea provided a great location for the first Sundried Triathlon. The town really welcomed the event and a whopping 2500 people came out to support the 300 athletes, many of whom were competing in their first triathlon. 

    The swim took place in the Thames Estuary with a refreshing midday start, due to the tide times. 1 hour before the start all we could see was mud flats for miles. I'm familiar with a non-wetsuit swim, but a non-water swim? That would be a first.

    There was no need to worry. A mini tsunami came in as scheduled and the bay rapidly filled with clean salt water. We flip-flopped our way 500m along the sea front to the start, (flip-flops were then deposited back at the start for us), and the swim was simply point-to-point parallel with the beach: great for nervous swimmers who didn't have to venture far out their depth, and nice for spectators who could walk along and see the race unfold.

    Sundried Southend Triathlon

    After failing to hold the fast feet of the lead man who set off beside me, I found another set, then decided to have a go on my own and make it hurt. The speed that is easy in a draft becomes really hard when in front, and I probably should have stayed where I was, but as this was a training race there was no need for energy conservation!

    A smooth transition and we were quickly on to the fast, flat but quite technical bike course. The organisers are talking about a closed-road multi-lap affair for next year which I think would really draw the crowds in further and give it the buzz of a French Grand Prix tri: something the UK scene could really benefit from. I lost one place to another fast boy through the 20km bike leg, finishing up that bit in 4th; feeling rather power-deprived throughout. Some days you're the firework, some, the damp squib. 

    Alice Hector Cycling Sundried Triathlon

    The run was out and back along the sea-front where people out for their Sunday stroll probably wondered why all these lycra-loving lovelies were self-flagellating themselves upon this Day of Rest, but they were giving great words of encouragement and seemed really into the spirit of the event: Southend seems to be a perfect match for a triathlon.

    So, back to the run. 2.5k in a straight line does seem a long way, and to turn around and repeat the feat was another painful prospect, especially when you could see the Sundried finish banner over a mile away in the distance, not getting any closer... 

    Coming into a shorter triathlon as a longer distance athlete, you have visions of it 'being over quickly' and being 'no big deal' but I tell you what, Sprint is long and Sprint is hard! And I could only seem to muster limited speed anyway, but it was hurting as much as I could make it, so will hopefully prove an excellent training session as part of my preparation for the European 70.3 champs in 3 weeks’ time.

    Coming to the finish, I didn't have much time to celebrate the female win and 3rd place overall as I was very aware of the clock ticking close to 60 minutes, and I always enjoy dipping under an hour in a Sprint. Sadly, I was 25 seconds too fat, but this will come in the next few weeks as I start to sharpen up for my first peak of the season. A couple of kilos makes a lot of difference to speed!

    Sundried Southend Triathlon Fastest Woman Finisher Winner Alice Hector

    I would like to thank Sundried for their support of me as a pro triathlete this year, providing great PR opportunities as well as beautifully crafted clothing, and now adding another string to their bow: by producing a fantastic first event. Sundried really does stand for quality through and through. I look forward to seeing how the Southend Triathlon develops in years to come, and will definitely be back for that sub 1 hour in the future!

    Sundried Southend Triathlon

    About the author: Alice Hector is a prolific elite professional triathlete, having already won the Volcano Triathlon in Lanzarote earlier this year. She is also a professional fitness model and has done lots of work with Sundried as an athlete ambassador.

    Posted by Alexandra Parren