Garmin Grows in the Wearable Market
Garmin have reported new data that highlights their strong and ever growing position in the wearables market. Garmin specialise in the design and manufacture of unique and useful wearables for active lifestyles.
Garmin were pioneers in the wearables market when they introduced the Forerunner 201 in 2003 which was the first GPS enabled wearable to target the running market. Since then, Garmin has shipped more than 20 million wearable devices. Garmin wearables focus on purpose-built devices for consumers who want to measure and enhance their active lifestyle pursuits, whether it’s running, cycling, swimming, golfing, walking, or simply being more active.
The Garmin Connect online community was formed almost 11 years ago as part of Garmin’s recognition of the importance of storing, tracking, analysing and sharing fitness data as part of the process of encouraging a healthier, more active lifestyle.
Today, Garmin Connect has over 15 million user accounts, with 5 million new users joining in 2015. Garmin Connect enhances motivation by enabling users to compete with family and friends who also live active lifestyles, and offers insights to individual users to help them reach health and wellness goals by recognising their accomplishments. The Garmin Connect community is supported by a powerful ecosystem of partners like Nike, Strava, MyFitnessPal and MapMyFitness enabling customers to experience the data they collect on their wearable across multiple platforms and within the community of their choice.
The most recent and fastest growing pillar of the Garmin wearables strategy is the Connect IQ Application Store, which was created less than two years ago. Since the launch, users have downloaded over 10 million Connect IQ apps for free. Connect IQ users on average download approximately 10 apps per device. Connect IQ increases in popularity as it adds personality to wearable devices enabling customisation and useful features such as maps, weather, forecasts, custom workouts, custom data fields, widgets, watch faces.
“We believe that wearable devices enable and enhance a broad range of active lifestyles, and we offer purpose-built devices designed specifically for those lifestyles,” said Cliff Pemble, Garmin president and CEO.