Wild Trail is a snack brand that is part of the Brighter Foods family, founded by Robin Williams. Brighter Foods was founded in 2014 in a small town in Wales and has since expanded to employee over 200 people and launched sub-brand Wild Trail in 2016. We were lucky enough to taste test Wild Trail's newest snack bar and give our verdict.
Wild Trail Sweet & Salty Fruit & Nut Bar
I really love the story and concept behind Wild Trail as I am a keen adventurer and love the outdoors. Wild Trail are very proud of their roots and the fact that their base is in the beautiful Snowdonia national park. The snacks are inspired by nature and their aim is to provide 'simple outdoor energy' for people who enjoy fresh air, exploring, and everything that the outdoors has to offer. The snacks are designed to be as simple and natural as possible and also handy enough to eat on the side of a mountain.
Taste & Texture
Considering these bars are all-natural and only contain 5 simple ingredients, the taste is absolutely glorious. The raisins provide the perfect sweetness without being overly sugary, which is a pitfall of some 'healthy' bars which are based around dates as the main ingredient.
The bar is delightfully sticky and the nuts give a crunchy, delicious texture. The 46g bar is just the right size to be satisfying but it is very moreish so you have to be careful! The sea salt provides a delicious depth of flavour and this bar is just what you need when refuelling during or after a big workout or adventure.
Wild Trail prides itself on delivering snack bars that only have a few ingredients and that they are all things you could find in your cupboard at home. The Sweet & Salty Fruit & Nut bar contains just 5 natural ingredients:
- Gluten free oats
- Apple juice concentrate
- Anglesey sea salt
Each bar is a handy 46g and contains 189 calories. There is 15g of sugar which is fairly steep if you're on a low sugar or low carb diet, but it also contains 6g of protein which is good considering these bars don't claim to be 'high protein' like so many other products these days. Plus, if you're using these bars to fuel adventure as intended, the sugar content is a bonus not a negative.
The bars are ideal for those with a food intolerance, allergies, or who follow a 'free from' diet for any reason. Wild Trail bars are dairy-free, vegan, gluten free and have no added sugar. This means they are kind to the stomach and make them ideal as workout fuel and won't upset your stomach during an important endurance event or race!
I was surprised at just how delicious these bars are! They are really tasty and satisfying and make the perfect adventure fuel. It's refreshing to know there are so few ingredients and that they are so healthy and natural. It's a 10 out of 10 from me!