Hello, my name’s Matt Boyles, I’m a Personal Trainer based in South West London – I’m also proud to be a Sundried Ambassador. In addition to this, I run the Male FitWear Style Blog, Xythlete (www.instagram.com/XYthlete) but today I’m going to talk about my other company, Wireless Fitness.
You might not know the name, but you’ve probably come across the concept in the last couple of years: silent disco fitness. You might even have seen us on Dragon’s Den 18 months ago…!
With my business partner Dom, we realised that fitness instructors needed to be able to run their music-based classes in the park, however, council noise restrictions mean you can’t just play music out loud via a speaker. So we took the best parts of silent discos (lots of people hearing the same music through wireless headphones), and made it better by adding a microphone to the transmitter, meaning that with our Wireless Fitness kit, instructors can now speak to their class and transmit music at the same time, in crystal clarity, without disturbing anyone nearby.
We sell the equipment to fitness instructors and boot camp owners who want to add a major USP to their classes in a cluttered market. We also sell lots of kits to Spin studios and gyms (often in residential areas) who have had, or are nervous about receiving noise complaints – once they use the equipment, it reduces the risk of being shut down by the council to 0. Our third main customers are instructors who are tired of paying £60 to hire a studio every time they want to teach: grab our kit, head outside and away you go – better still, they never have to turn away anyone from a full studio!
As I’m a Personal Trainer and I love music – I really love music – it made sense for me to start running my own class with the kit as well… So I did!
I curate amazing, themed playlists each week, covering musical themes such as animals, Easter, one-name musical icons (e.g. Cher, Coolio (!) Prince, Lorde, Rihanna, Madonna) and most recently, summer (and amazingly it didn’t rain during that class).
As a nice extra benefit to attending the class, I send out the playlist each week, so the members can re-live it in their kitchens the next day!
What I love about running the class is the energy I get back from the attendees. The class itself is a high energy mix of strength training, HIIT and a bit of endurance, so it really works you hard all over, however everyone always says the headphones distract you from the exhaustion, while simultaneously helping you work a bit harder – it’s win-win.
We’ve got a great group of regulars now; it’s a really friendly bunch with no attitude, just supportive people enjoying getting fit in the sun with amazing music and my terrible puns.
However, there is always space for a few more, if you would like to come down and try it out, it’s just £10 for the best hour of exercise in the UK – email me on firstname.lastname@example.org if you’d like to know more beforehand.